Brazil is one of the most promising markets for the growth of medical cannabis and recent regulatory advances have opened a huge window of opportunity for the expansion of business in the country, attracting interest from investors, entrepreneurs and, of course, health professionals.
But to compete and establish winning strategies in this new market, it is crucial to have an integrated view of the business environment and to learn about the people and institutions with the power to influence the medical community, patients, civil associations and public policies to incorporate cannabinoid therapies in the public and private health systems.
The LivingReports on Medical Cannabis in Brazil brings an unprecedented mapping that helps to better understand the relations between these agents, especially those prescribing medication based on the plant. The study has identified more than 800 stakeholders, among prescribing doctors and clinics, health professionals, patient associations, research centers, companies, politicians, and public agencies.
With this LivingReports you will be able to navigate a network that consolidates the most relevant people and organizations regarding the prescription and use of medical cannabis in Brazil. Based on detailed mapping, we have built a database of organized strategic information which allows to know who they are, who they influence and who influences them, as well as their digital presence and reach.
LivingReports networks module allows us to analyze and visually understand how stakeholders are connected, whether online, based on their connections on social media, or off-line, through their connections in workplaces, partnerships, among other. With the Stakeholders Network, we have an integrated and complete map that allows us to analyze the connections and narrative constructions that can be mobilized when designing segmented engagement strategies. Identifying critical stakeholders, especially in the medical community, and defining the best ways to engage them is crucial for companies aiming to lead the moves in this sector. Additionally, with LivingReports it is possible to daily monitor what is being said by stakeholders on social media, follow their positions and keep updated about their narratives.
Among more than 600 doctors mapped we have identified their specialties and areas and the main diseases for which they prescribe the use of medical cannabis. Additionally, for all the stakeholders mapped an analysis was made considering the following types of discourse:
Main questions answered in this report:
In the era of information overload, transforming dispersed data into knowledge is critical for success in business.
The methodology applied in the development of LivingReports is funded by network analysis theories and the experience of more than 300 projects carried out globally for the most different industries. It consists of identifying “small worlds” of stakeholders and influencers, formed by people and institutions carefully mapped and highly relevant for the topics under analysis.
The “small worlds” presented in LivingReports are highly relevant, once it is precisely in the relationship dynamics of its members that are originated the perceptions, positions and narratives that quickly spread through the web and influence a larger portion of society, or what we call the “big world”.
The networks of stakeholders and influencers are built based on the mapping of online links, captured through the interaction between stakeholders on social media and the different off-line links, such as shared workplace, technical scientific co-production, partnerships, and funding, among other.
Using Network Science and Netnography techniques, we transform data and dispersed information about these stakeholders and influencers into organized, integrated, and updated knowledge, bringing context and meaning to our analyses.
LivingReports is an interactive, dynamic platform that makes it possible for users to navigate stakeholders’ networks and make visual, qualitative, and quantitative analyses. On the macro level it is possible to have a general view of the network, understand its structure, quantify its level of cohesion, identify clusters, and know who occupies its center. On the mezzo level, it is possible to apply segmentations through filters and visualize complex segmentations to understand how certain clusters relate to one another and how a specific cluster is structured. And, on the micro level it is possible to have a deeper look into a specific stakeholder, whether it is a person or organization, to understand their connections in the network, their relations of influence, their position and narratives on social media.
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